A white label social media scheduler is one of two different products wearing the same search term: a full platform you rebrand and resell under your own domain, like FS Poster or Planly, or a branded-reporting layer added on top of an existing agency tool, like SocialPilot or Sendible. The first starts around $500 a year and gives you a product to resell. The second starts around $100 a month and just makes your client dashboard and reports carry your own logo instead of the vendor's.
Two products share one search term
The confusion is understandable because both get called "white label." A reseller platform is software you install or license, then sell on as if you built it: your domain, your pricing, your support queue. A branded-reports add-on is the opposite scope. The underlying tool is still run by its original vendor; you're paying to hide its logo from the PDF a client sees. Searchers who actually want to run their own scheduling SaaS business need the first kind. Agencies who just want client-facing reports to look polished need the second, and usually pay a much smaller premium for it.
Full-rebrand reseller platforms
| Tier | Annual price | Tenants | Branding |
|---|---|---|---|
| FS Poster Starter | $499/year | 5 tenants | Your logo on the dashboard |
| FS Poster Ultimate | $1,199/year | Unlimited tenants | + AI tools, LinkedIn company pages |
| FS Poster Infinity | $1,999/year | Unlimited tenants | Full white-label; FS Poster's own name never shows |
FS Poster's SaaS pricing is the clearest public example of the reseller model: a WordPress plugin becomes a multi-tenant platform you sell under your own brand, where each "tenant" is one of your paying customers with their own channels, calendar, and analytics. Only the top Infinity tier fully hides the FS Poster name; Starter and Ultimate still carry it somewhere in the product.
Planly runs the same model without a public price list. Planly's white-label page offers a full install on your own domain (such as dashboard.yourbrand.com), a year of hosting for up to 1,000 users, custom email templates, and a branded help center, but pricing is quote-based through a demo request rather than listed. Worth knowing before signing anything: Planly's own page notes that Instagram and Pinterest may still carry Planly's branding in places, and posting to X requires your reseller customer to supply their own developer account and API fees, not something your white label wrapper can absorb.
White-label add-ons on an existing agency tool
The second category doesn't ask you to run a SaaS business. It's a line item on an agency's existing scheduler bill that swaps the vendor's branding for yours on reports and, sometimes, the client-facing dashboard.
SocialPilot takes the opposite approach from Sendible: white-label PDF reports are bundled into its $100/month Premium tier (20 accounts, 6 user seats) at no extra line item, rather than priced as a separate add-on. Sked Social's own comparison page lists white-label reporting as included starting on its $165.83/month annual plan, though unlike Sendible it doesn't publish a standalone price for just that feature, so there's no way to isolate what the branding itself costs versus the rest of the plan.
| Tool | Model | Entry price | What gets branded |
|---|---|---|---|
| FS Poster | Full rebrand, resell | $499/year | Dashboard and domain; Infinity hides the FS Poster name entirely |
| Planly | Full rebrand, resell | Custom quote | Domain, emails, help center |
| SocialPilot | Add-on on an agency plan | $100/mo (included at Premium) | PDF reports |
| Sendible | Add-on on an agency plan | +$349/mo on top of $299/mo Elite | Client dashboard and reports |
| Sked Social | Bundled into a plan | $165.83/mo (annual) | Reports (no separate add-on price published) |
What to check before you buy
The two categories above answer different questions, so the fastest way to avoid paying for the wrong one is to check what you're actually getting before signing up.
Where Synapse fits and where it doesn't
Synapse has no white-label or reseller mode at any plan, and no branded-reports layer either. It's built for one brand managing its own connected accounts in one workspace, not for reselling the scheduler itself under a different name to separate paying customers. An agency that specifically needs client-facing branding, as either a full rebrand or a reports add-on, has a real reason to look at the tools above instead.
What Synapse does offer for agencies is flat per-account pricing and per-member permissions that scope what each teammate can touch inside a shared workspace, rather than a separate client-seat product priced on top. That's a different need than white-labeling: it's for a team managing many accounts together, not for presenting the tool as your own product to outside clients. If client sign-off before a post goes live matters more than branding, a dedicated approval-workflow comparison covers that directly. Two already-covered alternatives, Sendible and SocialPilot, go deeper on the agency side of each tool's pricing beyond just the white-label line.
FAQ
What's the difference between a white-label and a regular social media scheduler?
A regular scheduler shows its own brand to everyone who uses it. A white-label scheduler either lets you rebrand and resell the whole platform under your own domain, or strips the vendor's branding from client-facing reports and dashboards while the underlying tool stays theirs.
How much does a white-label social media scheduler cost?
A full-rebrand reseller platform like FS Poster starts at $499/year for 5 client tenants. A branded-reports add-on on an existing agency tool costs less upfront but stacks on a base plan: SocialPilot bundles it into its $100/month Premium tier, while Sendible charges $349/month on top of its $299/month Elite plan.
Is SocialPilot's white-label feature a separate add-on?
No. Per SocialPilot's own pricing page, white-label PDF reports are included in the $100/month Premium tier at no extra cost, unlike Sendible, which prices its white-label branding as a separate line item on top of the Elite and Enterprise plans.
Can I resell a social media scheduler under my own brand?
Yes, through a dedicated reseller platform built for that, such as FS Poster (from $499/year, publicly priced) or Planly (custom quote, full domain rebrand). These are a different product from an agency tool that just adds branded reports.
Does Synapse offer white-label or reseller options?
No. Synapse has no white-label branding or reseller mode at any plan. It offers flat per-account pricing and per-member permissions for a team managing its own connected accounts, not for presenting the tool as a separate branded product to outside clients.
Is a white-label reseller platform the same thing as a branded-reports add-on?
No. A reseller platform like FS Poster or Planly is software you run and sell as your own product. A branded-reports add-on like Sendible's or SocialPilot's leaves the original tool in place and only changes what a client sees on the dashboard or in a PDF report.