Sendible's pitch is fair on its own terms: unlimited team members on every plan, workspaces to keep client brands separate, and a client-connect feature that lets an agency get posting access without ever handling a client's password. What its pricing page doesn't headline is how the five tiers scale. Profile limits jump in uneven steps, and the white-label branding many agencies actually want isn't included at any of them, it's a bolt-on that costs as much as a second plan.
How Sendible's pricing actually breaks down
Sendible sells five self-serve tiers, each defined mainly by how many social profiles it includes. Every tier, including the cheapest, allows unlimited users at no extra charge, which is the opposite of how competitors like Agorapulse price seats.
| Plan | Monthly price | Social profiles | Users |
|---|---|---|---|
| Core | $35/mo | 6 | Unlimited |
| Plus | $99/mo | 18 | Unlimited |
| Premium | $199/mo | 42 | Unlimited |
| Elite | $299/mo | 90 | Unlimited |
| Enterprise | $750/mo | 300 | Unlimited |
Those figures come from Sendible's own pricing page as of August 2026. The unlimited-user line is real value for a small team: three people managing the same 6 profiles on Core still pay $35 total, not $35 each. But profile count is the lever that actually drives the bill, and it doesn't scale smoothly.
The profile jumps leave no plan in between
A business that needs 20 profiles, a common count for an agency running two or three clients across four to five networks each, doesn't fit Sendible's Plus tier at 18 profiles. The next option up is Premium at 42 profiles for $199/month, more than double the Plus price for over twice the profiles it actually needs. The same shape repeats moving from Premium's 42 profiles to Elite's 90: a team that needs 50 profiles pays for 90, because there's no tier sized in between.
The gap widens most at the top. Elite includes 90 profiles for $299/month; the next step, Enterprise, jumps to 300 profiles for $750/month. A team that outgrows Elite by even a handful of profiles has no mid-tier option, only a $451 monthly jump to a plan sized for ten times its actual need.
White-labeling costs extra, at every tier
Sendible markets white-label branding, running the tool under an agency's own name and domain for clients, as a headline feature. It isn't included in any tier's base price. Per Sendible's pricing page, white-labeling is available only on Elite and Enterprise, and only as a paid add-on: pricing starts at $349/month on top of Elite's $299 base, and $800/month on top of Enterprise's $750 base.
An agency that wants both room to grow past 90 profiles and its own branding is looking at $1,550 a month before counting a single additional profile beyond Enterprise's 300: the $750 Enterprise base plus the $800 white-label add-on. That total is worth knowing before assuming white-label is bundled into the sticker price on Sendible's pricing page.
Synapse: priced by account, not by profile tier
Synapse connects to nine platforms from a single composer and charges for one thing: how many accounts you connect. There's no separate tier ladder for profile count and no add-on fee layered on top for anything else.
| Plan | Monthly price | Connected accounts | Team seats |
|---|---|---|---|
| Starter | $7/mo ($77/yr) | 5 | Not included |
| Creator | $19/mo ($209/yr) | 15 | Not included |
| Growth | $39/mo ($429/yr) | 50 | Up to 5 |
| Pro | $79/mo ($790/yr) | Unlimited | Uncapped |
Line the two pricing ladders up and the entry gap is the clearest part: Sendible's Core plan starts at $35/month for 6 profiles, while Synapse's Starter plan is $7/month for 5 accounts, and Creator at $19/month covers 15, more than double Sendible's entry tier for less than the price. An agency that outgrows Sendible's Elite 90-profile ceiling has a real option in Synapse's Pro plan: $79/month, flat, with no account cap and no white-label surcharge sitting on top of it. Readers comparing entry prices across more tools than just these two can see the fuller field in our cheapest social media scheduler roundup.
What Sendible still does better
Sendible is genuinely built for agencies in a way Synapse is not. Workspaces separate each client's content, connections, and reports into its own space; client-connect lets a client grant posting access without handing over a password; and white-labeling, once paid for, lets an agency present the tool as its own product. Synapse has none of that: it's a single workspace per account, with team permissions that unlock at the Growth plan rather than on every tier the way Sendible's unlimited-user model works, and there's no client-facing branding layer at all.
A solo creator or a small in-house team choosing between the two is mostly choosing on price and account count, where Synapse's flat per-account model comes out ahead. An agency that specifically needs to hand a branded dashboard to clients, or wants unlimited teammates on its cheapest tier, has a real reason Sendible is worth its cost. What Sendible doesn't offer is a way to get that agency toolkit without eventually paying for white-labeling separately, no matter which tier the profile count lands on.
Frequently asked questions
Is Sendible's white-label feature included in the price?
No. Per Sendible's pricing page as of August 2026, white-labeling is available only on the Elite and Enterprise tiers, as a paid add-on starting at $349/month on top of Elite's $299 base price and $800/month on top of Enterprise's $750 base price.
How many social profiles does each Sendible plan include?
Core includes 6, Plus 18, Premium 42, Elite 90, and Enterprise 300, all with unlimited users included at no extra charge. The jump from Plus to Premium more than doubles the price for over double the profiles.
Does Sendible charge per user like Agorapulse?
No. Unlimited team members are included on every Sendible tier, which is a genuine advantage over per-seat pricing models. The bill scales with profile count instead.
What's a cheaper Sendible alternative for a small team?
Synapse. Starter is $7/month for 5 connected accounts and Creator is $19/month for 15, both under Sendible's $35/month Core tier and its 6-profile limit.
Does Synapse offer white-label branding for agencies?
No. Synapse has no client-branding layer or white-label option. Agencies that specifically need to present a branded dashboard to clients have a real reason to stay on a tool like Sendible that offers it, even at extra cost.