Pallyy's "social set" model is more generous than it first looks: one set covers up to 11 accounts, one of each supported platform, for a single brand. That's why most people who end up searching for a Pallyy alternative aren't actually blocked by account count on their first brand. The wall shows up somewhere else: the 15-post monthly cap on Free, video and carousels locked behind Pro, or the jump from one social set to ten the moment a second brand or client enters the picture.
What a Pallyy "social set" actually includes
Pallyy's own help documentation defines a social set as a workspace that belongs to one brand or client, holding up to 11 accounts, one of each account type Pallyy supports (Pallyy Help Center). Pallyy's own site lists ten platforms: Instagram, Facebook, X, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, Threads, and Bluesky. A single brand posting to every one of those at once still fits inside one set, which is a real difference from bundle-priced tools like Planoly, where a second account on even one platform forces a whole new bundle.
Pallyy pricing in 2026
Figures below come from Pallyy's own pricing page and help center, fetched directly in October 2026, since third-party roundups of Pallyy's tiers disagree with each other on names and prices.
| Plan | Price (Oct 2026) | Social sets | Posts per month |
|---|---|---|---|
| Pallyy Free | $0 | 1 set, up to 11 accounts | 15, images only |
| Pallyy Pro | $25/month | 1 set, up to 11 accounts | Unlimited, video included |
| Pallyy Agency | $99/month | 10 sets | Unlimited |
| Pallyy Scale | $199/month | 30 sets | Unlimited |
| Synapse Creator | $19/month | 15 connected accounts, any of 9 platforms | No cap |
Free is the plan most people try first, and its ceiling shows up fast: 15 scheduled posts a month, images only, with video and carousel publishing reserved for Pro and above. Pro removes the post cap and unlocks video, but stays at one social set, so a second brand or client still needs a full tier change, not a few extra dollars a month.
Why people still search for a Pallyy alternative
The complaint isn't account count inside one brand. It's what happens between brands. Pro costs $25/month for one social set. Agency costs $99/month for ten. There is no $40 or $60 tier for someone who manages two or three brands: a solo consultant picking up a second client, or a creator running a personal account alongside a business one as its own set rather than packed into the same 11-account bundle. The jump from Pro to Agency buys nine extra sets whether three of them get used this year or all ten do.
Run the math on a solo operator taking on a second client this year. Both brands together need two social sets, and Pallyy has no two-set plan: the only way to get a second set is the full Agency jump, ten sets and three team seats bundled in whether they're needed or not. Synapse's Growth plan, by comparison, is $39/month for 50 connected accounts, enough for both brands' full platform spread with room to add a third and fourth before hitting a ceiling.
Where Pallyy is still the better fit
None of this makes Pallyy worse, it makes it shaped differently. Pallyy is one of the few schedulers that connects Google Business Profile, a channel Synapse doesn't support at all, which matters for any brand treating local search as part of its routine. Its Free plan, image-only and capped at 15 posts, is still a genuinely usable way to try cross-posting before paying anything, and one social set covering 11 accounts for a single brand is more generous than most competitors' entry tiers.
The comparison that actually matters is the one that changes at the second brand, not the first. Anyone running a single brand on one social set, happy without video on Free or paying $25/month on Pro, may never hit the gap this article describes. It only shows up once a second client or a second brand needs its own set.
Synapse connects nine platforms, Instagram and the rest, Bluesky included, through one composer with per-platform caption overrides, and counts every account against a single plan limit instead of bundling by brand. The agency-focused breakdown works through the same multi-client math against tools priced per client, and the cheapest social media scheduler comparison runs the account-count economics against Buffer and Hootsuite the same way this one runs it against Pallyy. Anyone who liked Planoly's bundle model but found its own social-set pricing just as restrictive will find a gentler version of the same shape here.
Frequently asked questions
What is Pallyy used for?
Pallyy is a social media scheduler that organizes accounts into "social sets" per brand or client, covering Instagram, Facebook, X, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, Threads, and Bluesky.
What is a Pallyy "social set"?
A social set is a workspace that belongs to one brand or client and can hold up to 11 accounts, one of each platform Pallyy supports. A second brand or client needs its own additional set.
How much does Pallyy cost in 2026?
Free is $0 for one social set and 15 scheduled posts a month, images only. Pro is $25/month for one social set with unlimited posts and video. Agency is $99/month for ten social sets, and Scale is $199/month for thirty, per pallyy.com/pricing as of October 2026.
Does Pallyy support Bluesky?
Yes. Bluesky appears on Pallyy's own platform list alongside Instagram, Facebook, X, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, and Threads.
Is there a Pallyy alternative for managing more than one brand?
Synapse's Growth plan is $39/month for 50 connected accounts across nine platforms, enough for several brands' full platform spread without jumping straight to a ten-set agency tier.
Does Pallyy's free plan support video posts?
No. Pallyy Free is limited to image publishing; video and carousel publishing are reserved for the Pro plan and above.