Missinglettr isn't a general-purpose social scheduler that happens to be smaller than Buffer or Hootsuite. It's built around one specific job: taking a piece of content you already published, usually a blog post, and automatically spinning it into a drip campaign, a series of social posts about that same content spread out over the following weeks or months. If that's the job you need done, it's a genuinely different product from a day-to-day cross-posting tool. If it isn't, the 3-profile Solo plan and its post caps are worth seeing in real numbers before signing up.
What Missinglettr costs in 2026
Missinglettr runs four paid tiers plus a free plan, checked directly against Missinglettr's own pricing page this September.
| Plan | Price | Social profiles | Workspaces | AI generations/mo |
|---|---|---|---|---|
| Free | $0/mo | 1 | 1 | Limited |
| Solo | $12/mo ($150/yr) | 3 | 1 | 100 posts/articles/images |
| Pro | $32/mo ($390/yr) | 10 | 3 | 500 posts/articles/images |
| Agency | $117/mo ($1,415/yr) | 25 | Unlimited | 10,000 scheduled posts |
Independent tracking on Capterra's Missinglettr pricing page lists a separate scheduled-post ceiling on top of the profile count: 50 scheduled posts on the free plan, 500 on Solo, 3,000 on Pro. Two caps stack on the entry tier, then, not one: three connected accounts and five hundred posts total across them, whichever comes first.
What Missinglettr is actually built to do
Missinglettr's own homepage describes the product as helping brands "turn your content into engaging social media posts and helps you solve distribution," and the mechanic underneath that pitch is the drip campaign: point it at a blog post or a piece of existing content, and it automatically generates a batch of social posts about that one piece, then spreads them across weeks so the content keeps getting new traffic long after it was published. That's a real and useful job for a content marketing team sitting on a backlog of blog posts nobody is resurfacing.
It's a different job from posting today's new content to several accounts at once. A creator who writes a caption and wants it live on Instagram, TikTok, and Threads within the hour isn't recycling anything, there's no existing asset to drip out. Missinglettr's scheduling exists mostly in service of the drip engine, not as a standalone day-to-day publishing tool, which is why account and post caps bite faster than the sticker price suggests: three profiles and five hundred total posts covers a modest drip calendar comfortably, but gets tight fast for someone posting fresh content daily across a handful of platforms.
Missinglettr vs a cross-posting-first tool
Here's how Missinglettr's entry tiers compare against Synapse, a tool built for publishing new content to several connected accounts rather than recycling existing content on a drip schedule.
| Tool | Starting price | Profiles/accounts | Scheduled-post cap | Core mechanic |
|---|---|---|---|---|
| Missinglettr Solo | $12/mo | 3 | 500 total | Drip campaigns from existing content |
| Missinglettr Pro | $32/mo | 10 | 3,000 total | Drip campaigns from existing content |
| Synapse Starter | $7/mo | 5 accounts | None | Cross-post new content, same day |
| Synapse Creator | $19/mo | 15 accounts | None | Cross-post new content, same day |
Synapse's Starter plan undercuts Missinglettr's Solo tier on price while connecting two more accounts and carrying no scheduled-post ceiling at all, because the product isn't metering how many times an evergreen post gets redistributed. As an all-in-one social media tool, it bundles compose-once cross-posting with a design studio and video editor rather than a drip engine. What it doesn't do is the drip side: there's no engine that takes an old blog post and automatically spins it into a multi-week resurfacing campaign the way Missinglettr's Pro and Agency tiers are built to. Someone who wants that evergreen-recycling feature specifically isn't looking for a swap, they're looking for a different tool.
If it's day-to-day posting you're after
For fresh content going out across accounts the same day it's written, the relevant comparison isn't Missinglettr's drip caps, it's how many accounts a plan actually connects and whether posting to all of them takes one pass or several. Synapse writes one post with per-platform caption overrides and pushes it to every connected account in one action, tracking the result per account. If the goal is repurposing one piece of content across formats rather than reviving it over weeks, the how to repurpose content across social media platforms guide covers that workflow directly, no drip campaign required.
Who should still pick Missinglettr
A content marketing team with a backlog of blog posts that stopped getting traffic after their first week is exactly who the drip-campaign model is built for, and Missinglettr's AI generation allowance exists to make spinning up that resurfacing campaign fast. A creator or small brand whose actual workflow is writing something today and getting it out to several accounts today is paying for a recycling engine it won't use, and running into the profile and post caps that come with it.
Frequently asked questions
How much does Missinglettr cost in 2026?
Missinglettr runs a free plan plus three paid tiers: Solo at $12/month (or $150/year) for 3 social profiles, Pro at $32/month for 10 profiles, and Agency at $117/month for 25 profiles with white-labeling, checked against Missinglettr's own pricing page in September 2026.
Does Missinglettr's Solo plan have a post limit?
Yes. Independent tracking on Capterra lists a 500-scheduled-post ceiling on the Solo plan, on top of its 3-profile cap, so both the number of connected accounts and the total volume of scheduled posts are capped separately.
What is a Missinglettr drip campaign?
It's Missinglettr's core mechanic: point it at a piece of existing content, usually a blog post, and it automatically generates a batch of related social posts about that content, then spreads them out over weeks so the content keeps getting resurfaced and driving traffic.
Is there a cheaper alternative to Missinglettr for day-to-day posting?
Synapse starts at $7/month for 5 accounts with no scheduled-post cap, undercutting Missinglettr's $12/month Solo plan while connecting two more accounts, though it has no drip-campaign engine for reviving old content the way Missinglettr does.
Does Synapse do the same content recycling as Missinglettr?
No. Synapse is built for cross-posting new content to several connected accounts the same day; it has no automated drip-campaign engine that resurfaces existing blog content over a multi-week schedule the way Missinglettr's Pro and Agency tiers do.