The short answer: Metricool is a solid tool if you run exactly one account per platform and don't mind X costing extra. The case for switching shows up once you go past that: a second account on a network you already cover, a teammate who needs approval rights, or simply wanting X included in the sticker price. This guide works out what Metricool actually charges in July 2026, where the 'brand' pricing model breaks down, and a flat-rate alternative.
What Metricool actually costs in 2026
Metricool sells by 'brand' rather than by account or seat. Multiple independent 2026 pricing trackers agree on the same figures: a Free plan at $0/month covering 1 brand and 20 posts/month with no LinkedIn or X, a Starter plan from $25/month (or $20/month billed annually) for up to 10 brands, and an Advanced plan from $67/month (or $53/month annually) for up to 15 brands, scaling to $210/month at 50 brands.
| Plan | Price (monthly billing) | Brands | X/Twitter |
|---|---|---|---|
| Free | $0/month | 1 brand, 20 posts/month | Not available |
| Starter | $25/month ($20/month annual) | Up to 10 brands | Paid add-on |
| Advanced | $67/month ($53/month annual) | Up to 15 brands (scales to $210/month at 50) | Paid add-on |
The X/Twitter add-on catch
None of Metricool's plans, including Advanced, include X by default. It is always a separate paid add-on, and the price changed mid-2026: as of 13 July 2026, any new X add-on costs $10/month per connected account (or $120/year). Subscribers who already had an X add-on before that date keep a legacy price of $5/month, but only as long as they never remove it. Drop the add-on once and the cheaper rate is gone for good, even if you re-add the same account later.
Where the 'brand' pricing model breaks down
A Metricool brand is a container for one client, business, or project, and the rule is fixed: one brand holds one profile per platform. One Instagram account, one X account, one TikTok account, and so on. That works cleanly for a single business posting once per network. It stops working the moment you run two accounts on the same platform, a personal and a business X account, or two Instagram profiles for two product lines, because that second account needs its own brand slot even though it's the same team paying for it. An agency with 10 clients, each needing two accounts on one shared platform, burns through the 10-brand Starter cap at 5 clients, not 10.
Metricool vs. Synapse, structurally
Raw price aside, the two tools count differently. Metricool counts brands and then adds per-account and per-seat fees on top; Synapse counts total connected accounts against a flat tier and stops there.
| Feature | Metricool | Synapse |
|---|---|---|
| Base price | $25 to $67/month (Starter/Advanced), before add-ons | $19 to $79/month, flat |
| X/Twitter | Paid add-on, $10/month per account (new, Jul 2026) | Included in every tier |
| Second account, same platform | Needs another brand slot | Counts as one more connected account against your tier's cap |
| Team members + approval | Advanced plan only, $67+/month | Included from Growth, $39/month |
| Design tools | Not included | Studio suite (background remover, collage maker, watermark, templates, GIF maker) plus a video editor |
The flat-rate Metricool alternative
Synapse prices by tier, not by brand, account, or seat: $19/month for up to 15 connected accounts, $39/month for 50 with team members included, $79/month for unlimited, all with a 7-day free trial (card required). There's no separate X fee and no brand-splitting rule: connect more than one account on the same platform and it's still just one more account against your tier's cap. Write a post once, tick which connected accounts it should go to, and Synapse publishes to each and tracks the result per account, with a retry for anything that fails so nothing double-posts. All nine networks are live today: X, LinkedIn, Bluesky, YouTube, Pinterest, Facebook, Instagram, Threads, and TikTok. The full workflow is in how to post to all your social media at once, and the broader case for consolidating tools is in why an all-in-one social media tool beats a stack of point solutions.
Synapse also folds in a design Studio and a built-in video editor, so graphics and posts get made in the same app instead of a separate design subscription stacked on top of a scheduler.
Other alternatives worth a look
Metricool isn't the only option, and a fair comparison names more than one:
- Buffer prices per channel at $6/channel/month with no brand-splitting rule; see the Buffer alternative breakdown.
- Later bundles accounts into 'social sets' of eight platforms at $25/month for the first set, a different tradeoff than Metricool's brand cap. Covered in Later alternative.
- Publer charges a separate per-account and per-seat fee on top of its base price, closer in shape to Metricool's add-on model than to a flat tier. See the Publer alternative math.
- If your account count is small and you mostly need analytics on a single brand, Metricool's Starter plan at $25/month is genuinely competitive.
When you should stay with Metricool
Switching tools isn't the right call for everyone:
- You manage exactly one account per network for one brand, and don't mind paying extra for X. Starter at $25/month covers that cleanly.
- You need Metricool's deeper analytics, like link-in-bio tracking and ad-spend reporting, which go beyond what a pure scheduler offers.
- You already run several separate brands, not several accounts on the same platform. Metricool's brand model fits that shape well.
How to switch without dropping a week
Moving schedulers is mostly about protecting your posting streak:
- Start the trial while Metricool keeps running, so nothing goes dark mid-move.
- Connect every account, including any second account on a shared platform, and send one test post to each.
- Rebuild the current week's queue in one sitting with bulk scheduling.
- Run both tools in parallel for a few days, then downgrade or cancel Metricool.
Consistency is what actually grows accounts during a switch. We wrote up the habits that keep creators consistent if you want the full system, including a small-business breakdown in choosing a scheduler for a small team.
Frequently asked questions
Is there a flat-rate alternative to Metricool?
Yes. Synapse prices by connected account instead of by brand: $19/month for up to 15 accounts, $39/month for 50 with team members, and $79/month for unlimited, as of July 2026. There is no separate X fee and no brand-splitting rule.
How much does the Metricool X add-on cost?
As of 13 July 2026, a new X/Twitter add-on costs $10/month per connected account. Subscribers who added X before that date keep a legacy rate of $5/month, but only until they remove and re-add it.
What counts as a 'brand' in Metricool?
A brand is a container for one client, business, or project, holding exactly one profile per social network. A second account on a platform you already connected needs its own brand slot, even if it belongs to the same business.
Does Metricool have a free plan?
Yes, capped at 1 brand and 20 posts a month, and it excludes LinkedIn and X entirely.
Which platforms can I connect to Synapse?
X, LinkedIn, Bluesky, YouTube, Pinterest, Facebook, Instagram, Threads, and TikTok. All nine are live today, with no add-on required for any of them.
What do I give up by leaving Metricool?
Metricool's deeper analytics and ad-spend reporting, plus its brand-based model, which is genuinely cheaper if you truly run one account per network. What you gain with Synapse is flat per-account pricing with no brand caps or X add-ons, plus a built-in design Studio and video editor.